Hmm. Hate to be on the off-side, but it seems rather "kitch-ey" doesn't it? I think Steve Irwin had more influence on the scientific community than we gave him credit for.
Not necessarily, people have been creative with names for a while. The name made it through the International Code of Zoological Nomenclature and Hochberg et al.'s reviewers; and I suspect Irwin didn't have much effect on either
Noto meaning southern - it's a simple southern octopus. I had thought about this years back, wanting to create Notoctopus, Nonoctopus, Noroctopus ... but thought it a frivolous.
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