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For a while, O'Shea caught baby Architeuthis and tried to raise them in captivity. They all died. So now he's branching out. "In the freezer, we have 40 to 50 kilograms of squid gonad," he says. "We're going to squirt out a soup of male and female gonads, and hopefully one will be attracted . . . and come up to the camera." The squid could attempt to mate with the camera, he says. Or, one hopes, with another squid.