91lxstang said:what the heck does this post mean?
Google (and others) have earned a heck of a lot of money with a system of contextual advertisements. Google scans the text of each thread and tries to determine what the heck kind of things we'd like to buy, then places the appropriate ads on the page. When one of us clicks one of the ads, the site gets a little kickback.
Since TONMO is really a specialized group, it tends to fool Google. For example, in this thread we talked the heck about crabs. Most people buy crabs to eat, so Google gave us a heck of a lot of ads about frozen crabs. In other threads we've seen advertisements for Shea butter when Dr. Steve posts a lot.