I think there is a larger question within these and other similar discussions: Why is there so much pressure on labeling non-human animal behaviors with humanistic definitions for behavior? The answer, in my opinion, is that it is much easier to funding for research if you are trying to relate human behavior to animal behavior... Of course that could be my bias because of my focus on nautilus, haha.
All animals communicate in some manner; visually, verbally, chemically, etc. Language is simply a part of animal communication. Not even all humans use verbal language due to loss of hearing, i.e. sign language. Due to all of these different types of communication, many species may not be able to communicate between them. Just as dogs and cats are unable to "tell" us where it hurts, we can't "tell" an octopus or lion where we hurt. It is not surprising that there is a human bias because we are all humans after all. Humans may possibly possess the greatest diversity of communication because we use verbal, visual, and even chemical (to the detriment of others in a subway sometimes) to interact with other people.
To sum up that mess, it is easy to say that it is just a result of semantics but I think that might downplay how important semantics actually are in our culture. Words are important!!
Greg